Plan Your Content


If you’re considering adding a blog to your site, you’ll want to have a plan beforehand. Planning your blog will help your subject matter remain consistent over time. It’ll also help you determine whether or not there’s enough material to maintain a steady stream of posts.

One pitfall many new bloggers run into is starting a blog that isn’t posted to frequently enough. A shortage of recent posts can give your visitors a bad impression of your business. One may think “I wonder if they’re still in business” or “they may want to hire a writer.”

A blog, like any other customer facing aspect of your business, communicates your brand. If it isn’t maintained and given proper attention, people will notice. Post regularly and keep your content fresh. Give your audience a reason to visit often.

Read more >


Categories and Tags


If you write about a variety of subjects, categories can help your readers find the posts that are most relevant to them. For instance, if you run a consulting business, you may want some of your posts to reflect work you’ve done with previous clients, while having other posts act as informational resources. In this particular case, you can set up 2 categories: one labeled Projects and another labeled Resources. You’d then place your posts in their respective categories.

Read more >


Pages vs. Posts


If you’re new to WordPress you may be wondering what’s the big deal behind Pages and Posts. At first glance they appear to be one and the same: if you were to create either a new page or a new post you’d be presented with nearly identical interfaces and in many cases the public appearance of pages and posts will look the same.

Don’t let this fool you. There’s a very fundamental difference between the two and that difference is what makes CMSs, like WordPress, great platforms for integrating blogs with traditional websites.


Think about the kind of pages that make up a typical website. Most often you’ll see pages like “Home”, “About Us”, “Services”, “Contact Us”, etc. Within WordPress these are often treated as Pages; documents that have no particular regard for the time they were posted.

For example, when you visit the “About Us” page of your favorite company’s website you don’t expect the content to be very different from what was available there a week ago.

Read more >



My latest find has been a book entitled, Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long by David Rock.

This book, I love.  The notion that there is a way to cut through the maddening distractions caused by our technological tools inspires me.  Don’t get me wrong, I love my emails, texting, Skype, cell phone, Facebook, LinkedIn, Google+, etc. etc., but my gut tells me that my usage of these tools distracts me from getting things done.  Big things.  Important things.

Okay, maybe we’re able to still get work done, but is it our best? Can we really do more, squeezing in additional bits of information without any consequence to quality and productivity?  I think a part of me likes Your Brain… because I’m a former science-geek who likes to ask these kinds of questions.  With this book, I’m able to delve just far enough into the world of science to let me feel like I still can.  The insight it delivers in study upon study of the impact of what we do in our work lives has been profound.

Science is a means of explaining the physical world.  For me, there is a connection in thinking scientifically and filmmaking.  Instead of the physical world, filmmakers seek to describe the indefatigable resource of puzzlement and entertainment known as people.  Why we do what we do fuels the entire film and television industry, so understanding just a little bit more about the approximately 3 pound mass that lives in our skulls is worth the time of a good read.

Key findings for me in the book include,

  • the maximum number of items one can hold in one’s mind at once is likely 4, depending on the complexity of the items.  Another study says 1 with no memory degradation,
  •  having recurring thoughts that never get answered over the course of a week is a great waster of the brain’s resources,
  •  you can focus on one conscious task at a time.  If you constantly switch from one task to another, you will see a drop in performance/accuracy.

You should,

  • mix up how you use your attention, consciously deciding on how long you’re going to use on a task (ex. checking emails, writing a report, etc.)
  • multi-task only if you’re embedding tasks that are already routine for you,
  • simplify, chunk information, and choose only a few things to put at the forefront of your brain.

And the absolute shocker,

  • continuous emailing and text messaging reduces mental capability by an average of 10 points on an IQ test.  It’s like missing a night’s sleep or being high on marijuana.

This just scratches the surface on a book that is a good read.  David Rock is certainly on to something.  And just in case you don’t have time because you’ve just received 30 new emails in your Inbox, there’s always the audiobook.   Personally, I’m scheduling my texting, emailing, and friending to a time that doesn’t interfere with the Great American Script/Video/Blog.  Please don’t be disappointed if I don’t answer your email right away.  I’m just trying to preserve my frontal cortex.



Recently, I had the pleasure of being a Creative Director on a project for ESPN.  One of the shoots highlighted Olympian Edwin Moses whose domination over the hurdles includes a 122-race winning streak, having smashed his own World Record four times.  It’s unheard of that an athlete can maintain such a legacy for almost a decade (9 years, 9 months, and 9 days to be exact!) but Moses managed to do so.


These facts are fascinating and interesting, but it’s the source from which legends are borne which intrigues me most about human beings.   Behind all the accomplishments and accolades, the gold medals and news articles, there stood an elegant man.  Elegant in deed and character, Edwin Moses is the type of man you listen to because he doesn’t have to speak loud to get his point across.

Having been the son of a Tuskegee Airman, he learned discipline early on. Discipline that would see him through his studies as an engineering student at Morehouse College.  Discipline that would allow him to transition post-Olympics to a career in investment banking.  Discipline that would make him the Chairman for the past 11 years of the Laureus World Sports Academy, an organization helping young people around the world through sports.

I am not alone in my admiration.  In 2011, UNESCO awarded Moses for his “outstanding social achievements.”  The other awardee during the ceremony was former president of the Soviet Union, Mikhail Gorbachev.

Edwin Moses is the type of man who, when you are around him, makes you want to be a better person.  Perfect he is not.  However the way in which he has used failure and adversity is a study in character.  Not bad for a skinny boy from Dayton, Ohio.  Congratulations, Dr. Moses.

Click on the link below to see the spot.  Producer – Diane Houslin.  Creative Director – Lana Garland.  Director – Chris Perkins.



Welcome to Insibah Films, a production company where content is king and communication is in partnership with design.  In everything that we do, we find inspiration from a variety of sources, both likely and unlikely.  As we travel through the United States and beyond, we experience people, places, and things that are just too good to leave in the confines of memory and picture.  That being said, our intention for this blog is to share with you these people, places, and things that inspire us.  We hope that you, too, will find a kernel of something you can use that will ultimately provide value to you and/or your organization.  Come back often as these will change over time.  Enjoy!